The other night, while coming across the topic of marriage, I remembered the article I came across from The Atlantic, “Have You Ever Tried to Sell a Diamond? “. The article was very informative and extremely interesting. It makes one think about the origins of “A Diamond is Forver” which is actually coined by the advertising agency N. W. Ayer & Son, in 1948, and “Diamonds are a girls best friend”.
This is one of the many wakeup calls to remind us that what we take for granted, the values, the ‘morals’, the cultural norms, are in fact, fabricated, and much of it, fabricated in only recent times, to fuel the ever growing monster of consumption.
To reach to how we conceive diamonds today, DeBeers and the Anglo American Corporation have twisted words, in what we would label as ‘terrorism’ to get to what they wanted. What saddens me the most however, is not the ignorant brainwashed people in the west flocking to buy into this fantasy of diamonds, but the exploited continent of Africa. Again, they are robbed right in front of their eyes through corruption and greed. t
What if all the things that you’ve ever been taught was wrong?
Excerpt from the video:
De Beers is able to create an artificial scarcity of diamonds through its wholly-owned Central Selling Organization (CSO), thus keeping prices high. A cartel is a group of formally independent producers whose goal is to increase their collective profits by means of price fixing, limiting supply, or other restrictive practices. The US oil and gasoline markets work the same way seeking to restrict the flow of IRAQI oil for example. Now hold on a minute: Why is our government in a “difficult” position if Iraq is a “swing producer” of oil? The answer was that Saddam was jerking the oil market up and down. One week, without notice, the man in the moustache suddenly announces he’s going to “support the Palestinian intifada” and cuts off all oil shipments. The result: Worldwide oil prices jump up. The next week, Saddam forgets about the Palestinians and pumps to the maximum allowed under the Oil-for-Food Program. The result: Oil prices suddenly dive-bomb. Up, down, up, down. Saddam was out of control. “Control is what it’s all about,” one oilman told me. “It’s not about getting the oil, it’s about controlling oil’s price.”
What else have they lied to us about?




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